There are many things marketed as “just for ladies” but Honda has taken it to a whole new level. The Honda Fit “She’s” is a vehicle they are marketing exclusively to women.
It is currently only being sold in Japan and retails for 
$17,500. So what exactly makes this car so lady friendly? First and foremost is the ample amount of pink on the car, on both the interior and exterior –also available in white and brown (to match eyeshadow colors). The car also includes a windshield that protects against 99% of UV rays and has an air-conditioning system that is said to improve skin quality by pumping specially treated air into the car.
The Honda Fit “She’s” concept is reminiscent of the Dodge La Femme that was introduced in 1955, discontinued in 1957. The La Femme offered colors such as “Sapphire White” and “Heather Rose”, offered upholstery depicting rosebuds and came with a matching umbrella and purse containing beauty products. The poor response to this car led to its demise.
Will the “She’s” meet the same fate as the La Femme? Do you think the car is brilliant or offensive? Tell us on Twitter! @theexpressauto
